03 — Print, Identity

Escape From Fantasy — Small, Medium, Large — One identity across four physical formats — a poster, a fold-out, a CD, and a strategy guide. Same DNA, different scale.

Client
GDES 321 · Core III
Role
Designer
Year
2025
Scope
Print, System Design, Identity

A studio brief in scale: build one visual system — the fictional game Escape From Fantasy — and make it work across four different physical objects without softening the ideas that make the identity distinctive.

The poster opens the world; the fold-out expands it; the CD tightens it; the strategy guide operates as its own book inside the same universe. Each format re-earns its layout — none of them are just "the poster shrunk down."

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